graphic design

]g a l l e r y[ 		The innovations made in graphic design at the Bauhaus are among the most radical contributions to 20th century design. In the interests of economy it abolished use of capital letters, despite the fact that the German language demands them at the beginning of a sentence but also for every noun. Most importantly it developed sans serif typefaces for international use. It used graphic elements such as rules and points, in an autonomous way, intended to enhance communication, and its sophisticated approach to advertising and exhibition design broke new ground.

Typography became an important discipline at Dessau, and two terms of the preliminary course were devoted to it. As in other areas of design, the goal was to return to first principles, and to reassess typography nationally in terms of effective communication.

Several attempts were made to design new typefaces including [Herbert Bayer's] Universal Typeface. Bayer was resposible for creating a consistent Bauhaus house style from 1925 onward. Everything from the Bauhaus catalogue to the Directors letterhead expressed the Bauhaus "Corporate Image". Bayer achieved this by only using DIN format paper sizes, working to a strict grid and confining himself to two colors (black and red), and a single typeface.

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