herbert bayer | |
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Herbert Bayer (1900-1985) had a decisive influence on the development of typographic and advertising design. Born in Haag Ausria, he trained in an applied arts studio in Linz. He worked for the designer and architect Emanuel Margold before enrolling at the Bauhaus in 1921. He entered the wall-painting workshop and also experimented in graphic design. After travelling for a while in 1923-24, he returned to the Bauhaus in 1925 as the head of the graphics workshop. In 1928 Bayer moved to Berlin. For the next 10 years, with the typical versatility of of the successful Bauhaus graduate, he worked as a commercial artist, photographer, painter, display designer and typographer, becoming director of the Dorland Advertising Agency and art director of Vogue Magazine. In 1938 he emigrated to the US where he collaborated with Walter and Ise Gropius in arranging the Museum of Modern Art Bauhaus exibition of that year. He acted as a consultant for Wanamaker's department store and for J. Walter Thomson Advertising Agency among other work. Bayer moved to Aspen Colorado in 1946 and continued to work in a wide range of fields including painting.
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